Digital Citizens is a coalition of consumers, businesses, and Internet experts focused on educating the public and policymakers on the threats people from all walks of life face on the Internet. Digital Citizens also works to make the Web a safer place by engaging key Internet stakeholders: individuals, Internet companies, and civic leaders.
In 2017, Digital Citizens came to Logan Circle Group to launch a national digital advertising PSA campaign in conjunction with the organization’s agency of record. Each targeted state was delivered individualized video creative featuring that state’s attorney general. The campaign delivered massive engagement to the organization on a relatively modest national campaign budget.